She was genuinely disappointed

Wow, had a big learning experience yesterday when someone told me she was so disappointed with her business card order. She made some valid points that i had not thought of before but i just wondered if she realized and took into account that she wanted something handmade. Of course i'm going to give her a full refund though it's really hard to shake this feeling of being appalled by her reaction. I do want to take it as a challenge though to improve and have taken the business card listings off my store for now. I understand better now that business cards if they are a reflection of the business and are seen in that light by my buyers then i really really have to step it up so this doesn't happen again. How else to get unfadable photo-quality cards without a 2 ply approach? hmmmm....think think think